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tina mission

we believe in ethical and smart shopping. all of our products are carefully created to ensure they align with our core values.


Zero Waste



Fair Trade

"Welcome to Tina, a Paris-based upcycling brand embracing eco-responsibility with our unique art direction. We use recycled materials like old bedsheets, shirts, and jerseys to create sustainable fashion. Our art combines youthful energy with influences from our founder's Swiss and southern France heritage, highlighting nature and relaxed settings. We focus on transparency, using second-hand materials, short production cycles, and timeless designs for durability. Our goal is to promote ethical fashion and responsible consumption, connecting with eco-conscious consumers."

buy an image
by having

designed in Switzerland, made in france

Moira, blue shirt, white and striped Bermuda shorts

"Tina's Upcycling aims to revolutionize fashion with eco-responsibility and authenticity, creating an engaged community. We recycle materials to reduce the environmental impact of fashion. Our goal is to craft durable, timeless clothing with a fresh, youthful look. We emphasize transparency and ethics in our production, from material sourcing to manufacturing, and support local artisans by keeping supply chains short.


Beyond clothes, we seek to foster a community united by values like friendship and family. Our storytelling on social media focuses on real-life stories to inspire an eco-conscious lifestyle. We promote responsible consumption and aim to inspire a shift in fashion towards sustainable practices. Our mission is guiding customers towards a sustainable, stylish wardrobe.


At Tina's Upcycling, we believe in fashion as a positive force for the planet and its people. We're dedicated to making a difference with quality products, inspiring narratives, and a community built on shared values. Join us in our journey towards responsible, sustainable fashion."

une maison de campagne
mathilda djerf qui porte une chemise
jeune homme avec un ensemble en coton
ensemble en coton blanc
draps en coton et en lin dans un champ



quality and Durability

At TINA, we are committed to offering high-quality products that are designed to last. Each piece is carefully crafted from recycled materials, ensuring exceptional durability. We believe in creating timeless garments that transcend fleeting trends, providing long-term value to our customers.


We firmly believe in transparency in every aspect of our business. We take pride in sharing our production process, from the sourcing of materials to the manufacturing of garments. We prioritize short supply chains to reduce our carbon footprint and support local artisans. Furthermore, we ensure that every person involved in our supply chain is treated fairly and ethically.

positive impact

Our brand is dedicated to making a positive impact on the environment and society. By using recycled materials, we contribute to reducing textile waste and the environmental footprint of the fashion industry. We also promote responsible consumption by offering sustainable clothing and educating our customers about the importance of making ethical choices. We aspire to be a catalyst for change in the fashion industry by proving that it is possible to create stylish garments while respecting the environment.

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